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Practical tips for copywriting & content marketing

Help your content get its sparkle back

How to improve your award entry (and improve your chances of winning)

It’s alive! Frankenstein content is here

Avoid these words if you want people to read your writing

It’s time to present alternative FAQs

Grammar tips: calvary versus cavalry

How to save time and money in your writing process

What makes content shareable?

Common misunderstandings every writer should know

Tips for injecting new energy into your writing

Don’t let your dangling modifier leave you exposed

The veracity trap that’s killing your content

Exposing the great content outsourcing rip-off

Direct and indirect questions: when to use a question mark

Cold email gets a frosty reception

How to become an editor (of your own work)

Little green men and the royal order of adjectives

Insensitivity 101: A content marketing case study

When to use an apostrophe in ‘lets’ and when not to bother

How to write a memorable out of office message

Whose who’s is whose?

What happens if the kids don’t learn how to word proper?

Going, going, gone: irregular verbs

Marketing lessons from a pizza caper

What’s the magic question that will revolutionise your content?

How to cite and reference for improved credibility

The value of reading something closely

Here we are now, entertain us

Hunger pangs versus hunger pains

The value of lived experiences for marketing

Champing at the bit versus chomping it at the bit

Never want to work another day of your life?

More on compound subjects: either/or and neither/nor

Avoid repetition and redundancy in your writing

Don’t let compound subjects throw a spanner in the works

Basically, you don’t actually need filler words… until you do

Do you let sleeping dogs lay or lie?

9 great books for content writers

However, I will indeed, therefore, use conjunctive adverbs

The hand that rocks the database

Strange words: Ballyhooly about falderal — but not complete balderdash

Is writing worth the investment?

Such as versus like

What’s the value of original content?

& when is it OK to use an ampersand?

Are you neglecting a good source of brand stories?

Nominally interesting nouns

How to end an article so you leave the reader impressed

How verbing weirds language

State of Writing in 2021: Writing is hard [NEW RESEARCH]

Expletives must match your subjects and verbs

Never be stuck for an opening paragraph again

The tracks of my tears: a lesson about brand voice

Expletives: they aren’t what you ****** think they are

Diamonds aren’t a writer’s best friend

Degrees of separation: Notes on the grammar of measurements

Who can turn the world on with their smile?

Diacritic marks: When and how to use accents in grammar

Ain’t nothin’ gonna slow a marketer down, oh no…

A handy trick to pick between me and I

Finding inspiration in the age of exhaustion

5 tips to improve the readability of your writing

Impress your friends with correctly constructed correlative conjunctions

A strategic shot in the arm for every marketer

Addressing greetings and direct addressing

Uneasy lies the head that binge-watches The Crown

Shortlist versus short-list: when to hyphenate

On gripes and gratitude

When to use its versus when to use it’s

Precedent versus precedence

Do good things really come to those who wait?

Are your bullet points parallel?

What camping taught me about editorial control

There are 183 ways you can use run in a sentence

A busload of content marketing insights

Compound nouns and plurals

How to get more love from your LinkedIn updates

Did I infer or imply?

A content marketing lesson 20 years in the making

Writing for SEO: the struggle is real [RESEARCH]

Comprise versus compose

It’s time to ditch our prejudices about ghostwriting

6 tips for writing about transgender people and issues

Will you sign The Email Pledge?

Past versus passed

How to cause mayhem with the wrong messaging

12 SEO tips to make your blog post more effective

Should I use “me” or should I use “I”?

What can the Romans teach us about great content?

Are you jumping the turnstile on process?

Degrees of adjectives

Black Lives Matter and your marketing

Site versus sight

Hanger versus hangar

How sloppy copy can cost you half a mill

[Research] What does successful writing look like?

Are you ready for the new normal?

Do I need an editor or a proofreader?

Median versus mean

The one big question we should all be thinking about

Adjectives and Adverbs

A cautionary tale about email marketing

Why every writer should use a manuscript proofreader

Should I use one space or two at the end of a sentence?

How to make the most of your house arrest

Nouns, verbs and hyphenation

Comms in the time of COVID-19

Stationary versus stationery

7 ways hiring a proofreader can save your business

You know what’s scarier than a Dalek?

[NEW RESEARCH] State of Writing 2020

State of Writing 2020: Quality matters [RESEARCH]

Pain versus pane

We’re in for a bumpy ride

Who knows when to use who versus whom?

Stop marketing like a squirrel

6 reasons you should outsource your writing

Marketing to make Julie Andrews blush

Less is not more; it’s fewer

The high cost of poor writing (and what you can do about it)

Why is an editorial calendar like a Christmas tree?

Stop the quotation mark abuse!

We’re all fired up about homophones (and you should be, too)

How to inject humanity when answering customer complaints

Fact-chekkin’ across the universe

The dos and don’ts of dos and don’ts

What’s a surefire cure for writer’s block? (Lions. It’s lions.)

18 secrets to writing really effective blog posts

Affect versus effect

Can you smell the fear? (It’s report card time for your content)

How to tell your hordes from your hoards

The end is nigh! (Create original content and ye shall be saved)

Why every business should focus on writing effectiveness

To hyphenate or not to hyphenate

Two great moves (like Jagger)

Coulda, shoulda, woulda!

Are you ready for content marketing in 2019

A simple rule for apostrophes

Does your content sink without a trace?

How to write an obituary when you don’t know what to say

How to write an effective press release

5 simple proofreading tips to save your business embarrassment

7 compelling reasons your business should be blogging

Are you using these 5 free tools to be a better writer?

How to improve your blog’s Google ranking

10 easy ways you can become a better writer

3 things to do before you even begin content marketing

How to create a ‘must-read’ email newsletter

7 reasons you need a proofreader

7 blog post ideas to kill your writer’s block

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