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Content Marketing

Typeset specialises in content marketing strategy and written content production. We’ve written scores of strategies, produced volumes of content for customers, and presented at both national and international content marketing conferences for more than a decade.
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Content Marketing Strategy

Research (and our own experience) shows the biggest predictor for content marketing success is having a documented strategy. Typeset has extensive experience developing content...

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Content Marketing Production

We all write every day. Getting words on paper, in the right order, that appeal to your audience, that keep Google impressed, on deadline, to...

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Content marketing is a long-term business asset that keeps working

Consider this, content marketing is the only way you can promote your business and create a long-term asset from your investment. In every other discipline of marketing, you have nothing left at the end of a campaign except, if you’re lucky, a lingering goodwill towards your company.

But content marketing is different. When content is produced to a thoughtful strategy, your investment returns value to your business for weeks, months, or even years to come. The money you invested in a great blog post is still effective years after you posted it. You can’t do that with traditional marketing and advertising.

Content marketing requires a strategic look at original content production, distribution channels, and amplification techniques. This ensures you’ll benefit from owned, earned, and paid media. A documented content marketing strategy is the only way to ensure the money you spend will return value for your company.

Specialists in content marketing strategy and content production

The Typeset team has been working in content marketing for our own business needs since 1996. We’ve been helping customers achieve success in their companies for more than 10 years. We know what works and what doesn’t, and we have the awards and customer-success stories to prove it.

Here is a sample of our content marketing credentials from the past few years:

  • Australian Consulting Editor to the Content Marketing Institute
  • Content Marketing Awards judging panel (since inception of the award program)
  • Regular contributors to Chief Content Officer magazine and the Content Marketing Institute blog
  • Content Marketing World speakers (Australia and US)
  • Co-host and Producer of the Brand Newsroom podcast
  • 2020 Content Marketing Award Finalist: Best Corporate Blog for LiKa Family Fostering blog
  • 2020 Content Marketing Award Finalist: Best Topic-Specific Blog for Murdoch University’s Raising Teenagers blog
  • 2020 Content Marketing Award Finalist: Best Multi-Author Blog for Murdoch University’s News and Opinion blog
  • 2016 Content Marketing Award Winner: Best Transportation Publication for Traction News
  • 2016 Content Marketing Award Finalist: Project of the Year for Traction News
  • 2015 Content Marketing Award Finalist: Best podcast for Brand Newsroom
  • 2014  #1 spot on 20 of the Best Australian Business Blogs at SmartCompany
  • 2014 One of the best marketing blogs in Australia, according to Search Engine Journal

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