Research (and our own experience) shows the biggest predictor for content marketing success is having a documented strategy. Typeset has extensive experience developing content...
We all write every day. Getting words on paper, in the right order, that appeal to your audience, that keep Google impressed, on deadline, to...
Consider this, content marketing is the only way you can promote your business and create a long-term asset from your investment. In every other discipline of marketing, you have nothing left at the end of a campaign except, if you’re lucky, a lingering goodwill towards your company.
But content marketing is different. When content is produced to a thoughtful strategy, your investment returns value to your business for weeks, months, or even years to come. The money you invested in a great blog post is still effective years after you posted it. You can’t do that with traditional marketing and advertising.
Content marketing requires a strategic look at original content production, distribution channels, and amplification techniques. This ensures you’ll benefit from owned, earned, and paid media. A documented content marketing strategy is the only way to ensure the money you spend will return value for your company.
The Typeset team has been working in content marketing for our own business needs since 1996. We’ve been helping customers achieve success in their companies for more than 10 years. We know what works and what doesn’t, and we have the awards and customer-success stories to prove it.
Here is a sample of our content marketing credentials from the past few years: