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The Write Fit
Don’t fear the AI dragon, ride it instead
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What I’ve learned from giving writing training
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A top self-editing tip for writers
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Are we too eager to embrace the machines?
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How to create a writing style guide for your brand
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Some farmgate marketing advice for the AI age
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Writing lessons from the world of real estate (how to punch up your writing)
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How to write a great speech
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Will your writing stand the test of time?
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Is AI the next great disruptor or a snake eating its tail?
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Giving the gift of reading (to make your writing better)
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Is it time to delete your company’s Twitter account?
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Making the case for print
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What’s blogging best practice in 2023?
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Journalism versus Communications: it’s time to kill this attitude
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Help your content get its sparkle back
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How to improve your award entry (and improve your chances of winning)
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It’s alive! Frankenstein content is here
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Avoid these words if you want people to read your writing
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It’s time to present alternative FAQs
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How to save time and money in your writing process
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What makes content shareable?
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Tips for injecting new energy into your writing
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The veracity trap that’s killing your content
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Exposing the great content outsourcing rip-off
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Cold email gets a frosty reception
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How to become an editor (of your own work)
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Insensitivity 101: A content marketing case study
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How to write a memorable out of office message
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What happens if the kids don’t learn how to word proper?
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Marketing lessons from a pizza caper
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What’s the magic question that will revolutionise your content?
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How to cite and reference for improved credibility
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Here we are now, entertain us
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The value of lived experiences for marketing
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Never want to work another day of your life?
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Avoid repetition and redundancy in your writing
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Basically, you don’t actually need filler words… until you do
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9 great books for content writers
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The hand that rocks the database
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Is writing worth the investment?
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What’s the value of original content?
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Are you neglecting a good source of brand stories?
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How to end an article so you leave the reader impressed
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Never be stuck for an opening paragraph again
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The tracks of my tears: a lesson about brand voice
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Diamonds aren’t a writer’s best friend
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Who can turn the world on with their smile?
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Ain’t nothin’ gonna slow a marketer down, oh no…
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Finding inspiration in the age of exhaustion
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A strategic shot in the arm for every marketer
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Uneasy lies the head that binge-watches The Crown
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On gripes and gratitude
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Do good things really come to those who wait?
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What camping taught me about editorial control
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A busload of content marketing insights
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How to get more love from your LinkedIn updates
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A content marketing lesson 20 years in the making
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It’s time to ditch our prejudices about ghostwriting
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Will you sign The Email Pledge?
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How to cause mayhem with the wrong messaging
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What can the Romans teach us about great content?
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Are you jumping the turnstile on process?
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Black Lives Matter and your marketing
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How sloppy copy can cost you half a mill
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Are you ready for the new normal?
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The one big question we should all be thinking about
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A cautionary tale about email marketing
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How to make the most of your house arrest
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Comms in the time of COVID-19
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You know what’s scarier than a Dalek?
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[NEW RESEARCH] State of Writing 2020
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We’re in for a bumpy ride
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Stop marketing like a squirrel
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Marketing to make Julie Andrews blush
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Why is an editorial calendar like a Christmas tree?
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We’re all fired up about homophones (and you should be, too)
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Fact-chekkin’ across the universe
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What’s a surefire cure for writer’s block? (Lions. It’s lions.)
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Can you smell the fear? (It’s report card time for your content)
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The end is nigh! (Create original content and ye shall be saved)
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Two great moves (like Jagger)
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Are you ready for content marketing in 2019
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Does your content sink without a trace?
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