Website Writing Services for Horticulture Businesses

We can help you find the right words to ensure your website will thrill your customers, attract new visitors, and please Google’s algorithms.

Let us do all the hard work for you.

We can:

• Work to the wireframes/format proscribed by your web designer
• Write original and engaging copy tailored to your audience’s needs
• Write specialist copy, including plant and product descriptions
• Seamlessly incorporate your keywords and SEO
• Turn your priorities for your website into effective calls to action
• Write to, or develop, your brand’s tone of voice and style guide
• Professionally proofread your website before it goes live
• Update your existing web copy or start from scratch
• Write blog posts your customers will love.

We supply you with clean, original copy that is publication ready. All you need to do is provide it to your designer for them to do the layout.

But we know errors can be introduced in the design process, so once your designer is done, they can send the finalised pages to us and we’ll check them again before they make your site go live.

Got a question? Give Dan a call on +44 7922 736 382 or send a message.

About Typeset’s website writing services

Whether you already have a website that needs updating, you’re just adding a few new product or service pages, or you need copy for an entirely new website, Typeset can help.

If you’re a garden centre, a wholesale or retail plant nursery, a garden designer, a garden that’s open to the public, or a gardening maintenance company, we will tailor your web copy to precisely meet your business goals.

We can write:

Homepage Content

• Compelling business overviews
• Unique selling propositions
• Seasonal highlights
• Featured services/products
• Opening hours and location
• Emergency/out-of-hours contacts
• Welcome messages
• Call-to-action statements

About/Company Pages

• Company history and heritage
• Team profiles and expertise
• Horticultural qualifications
• Professional memberships
• Awards and recognition
• Sustainability commitments
• Growing practices/philosophies
• Service areas covered

Service, Plant or Product Pages

• Plant collections and varieties
• Design service descriptions
• Maintenance package details
• Seasonal service offerings
• Specialist expertise areas
• Commercial service options
• Plant sourcing services
• Installation processes

Customer Information

• Care guides and instructions
• Planting advice
• Ordering information
• Delivery details
• Returns policies
• Plant guarantees
• Aftercare services
• Customer FAQs

Special Features

• Plant finder tool content
• Seasonal planting guides
• Local growing advice
• Garden inspiration sections
• Project galleries/case studies
• Customer testimonials
• Expert advice sections
• Event calendars

Commercial and Trade Pages

• Trade account information
• Member information
• Wholesale offerings
• Commercial services
• Supply chain details
• Trade pricing structures
• Ordering processes
• Credit terms
• Delivery schedules

Contact and Booking Pages

• Contact form content
• Consultation booking info
• Quote request processes
• Location/directions
• Service area maps
• Opening times
• Parking information
• Accessibility details.

Ready to chat about your needs? Call on +44 7922 736 382 or shoot Dan a message. Even if you don’t see exactly what you need in the list above, get in touch for an obligation-free chat.

Why choose Typeset?

Typeset is a small editorial services agency. We only do writing, editing and proofreading. (And it’s experienced humans who write all our copy—we don’t use AI).

Our co-founder, Dan Hatch, is an RHS-qualified journalist. He’s got more than 25 years’ experience writing articles for newspapers, magazines and business clients.

He’s a member of the Garden Media Guild and is the current editor of the guild’s magazine for members, GMG News. He’s written for publications as diverse as Inside Horticulture, Gardening Australia and The Telegraph.

Dan is passionate about plants and garden design. He successfully completed his Level 2 Certificate in the Principles of Horticulture in 2021, including units in:

• Maintaining plant health
• Plant classification, structure, and function
• Plant nutrition and the root environment
• Garden features, plant selection, and planning
• Plant propagation
• Protected environments and their use in plant cultivation
• The choice, establishment, and maintenance of garden plants and lawns
• Fruit and vegetable production.

Dan is based in London, United Kingdom, but Typeset works across the English-speaking world, including Australia and the United States.

All our webcopy is professionally proofread by our ACES-qualified proofreader, Wendy Wood, before we send them to you for publication.

Give Dan a call on +44 7922 736 382 or send a message for an obligation-free chat about your needs.

Looking for long-term writing support for your garden business?

We’d love to help you make sure the copy on your website is not only word perfect, but as effective as possible.

We can also help you with all your other business writing needs, including:

• Blog posts and articles
• Newsletters
• Case studies
• Copy for brochures and catalogues
• Plant and product descriptions
• Social media posts
• White papers and annual reports
• Award submissions
• Year-round editorial ideas
• Proofreading any written content created in-house
• Any kind of written content you need.

If you really want to put a rocket under your marketing, our team can also help you with your long-term content marketing strategy.

As a starting point, content-based marketing:

• Generates more than three times as many sales leads as outbound marketing and costs 62% less (according to CMI)
• Increases traffic to your website, making you more easily discoverable
• Creates a connection with your customers and builds loyalty
• Builds a valuable, long-term business asset you can use again and again.

If you want to find out more about content marketing, give Dan a call on +44 7922 736 382 or email him. (There’s no obligation. He’s always happy to chat about content marketing, blogging, plants and gardening.)

Trust us with your writing needs (and get on with what you do best)

Outsourcing your writing to Typeset ensures you’ve got a high-quality, word perfect, customer-pleasing website that will drive your business goals. It’s one less thing you need to worry about!

Let Dan and the Typeset team handle your writing for you.

It’s what we love to do.

Give Dan a call on +44 7922 736 382 or send a message to chat about your needs.