Plant and Product Description Writing Services

Studies show 81% of shoppers do online research before making a purchase.

For your ecommerce platform to be effective, you need plant and product descriptions:

• With the right SEO keywords, so Google (and new customers) can find you
• That empower your customers to make the right purchase decision
• That not only sell the plant/product but sell you as the best supplier.

We specialise in writing impactful, informative, persuasive copy for horticultural businesses—including plant and product descriptions for websites.

Let us do all the hard work for you.

We can:

• Write original, engaging descriptions tailored to your audience
• Ensure horticulturally accurate plant descriptions
• Include localised advice/growing tips
• Create engaging, original and effective product descriptions
• Incorporate all your keywords/SEO requirements
• Do all research required to make your descriptions the best on the internet
• Turn your business priorities into effective calls to action
• Write to, or develop, your brand’s tone of voice and style guide
• Professionally proofread your descriptions so they’re error free
• Take on projects large and small.

We supply you with clean, original product or plant descriptions in Microsoft Word that are publication ready. All you need to do is upload them to your ecommerce platform or website.

Got a question? Give Dan a call on +44 7922 736 382 or send a message.

About Typeset’s product and plant description services for gardening businesses

Whether you’re an independent garden centre, a large retailer with a number of locations, a wholesale plant nursery, a specialist grower, or a small online shop, if you need plant or product descriptions, Typeset can help.

We can write descriptions on topics, like:

Plant Descriptions

• Garden plants (from annuals to trees)
• Houseplants
• Vegetable and herb plants
• Fruit trees and soft fruit
• Native plant collections
• Rare and specialist plants
• Seasonal bedding plants
• Plug plants and young plants
• Bulbs and corms
• Aquatic plants
• Cacti and succulents
• Wildflower collections
• Seeds and seed collections
• Lawn seed

Growing Supplies

• Composts and growing media
• Fertilisers and plant foods
• Pest control products
• Disease treatments
• Weedkillers and preventatives
• Growing supplements
• Soil improvers
• Plant tonics
• Lawn care products
• Seed starting materials
• Propagation supplies
• Organic gardening products

Hardware and Equipment

• Gardening tools
• Watering equipment
• Plant supports
• Garden structures
• Pots and containers
• Greenhouse accessories
• Gardening clothing
• Gardening machinery
• Landscaping materials
• Garden lighting
• Irrigation supplies
• Tool storage solutions

Specialist Product Lines

• Garden design materials
• Professional growing equipment
• Wholesale plant supplies
• Commercial landscaping products
• Hydroponics equipment
• Garden centre retail supplies
• Plant packaging materials
• Plant labels and markers
• Professional pesticides
• Growing room equipment
• Propagation units
• Display equipment

Garden Décor

• Ornamental features
• Garden sculptures
• Water features
• Decorative pots
• Garden mirrors
• Outdoor artwork
• Garden lighting
• Decorative edging
• Garden screens
• Garden furniture
• Outdoor textiles
• Seasonal decorations.

Ready to chat about your needs? Call on +44 7922 736 382 or shoot Dan a message.

Why choose Typeset?

Typeset is a small editorial services agency. We only do writing, editing and proofreading. (And it’s experienced humans who create our plant and product descriptions—we don’t use AI).

Our co-founder, Dan Hatch, is an RHS-qualified journalist. He’s got more than 25 years’ experience writing articles for newspapers, magazines and business clients.

He’s a member of the Garden Media Guild and is the current editor of the guild’s magazine for members, GMG News. He’s written for publications as diverse as Inside Horticulture, Gardening Australia and The Telegraph.

Dan is passionate about plants and garden design. He successfully completed his Level 2 Certificate in the Principles of Horticulture in 2021, including units in:

• Maintaining plant health
• Plant classification, structure, and function
• Plant nutrition and the root environment
• Garden features, plant selection, and planning
• Plant propagation
• Protected environments and their use in plant cultivation
• The choice, establishment, and maintenance of garden plants and lawns
• Fruit and vegetable production.

Dan is based in London, United Kingdom, but Typeset works across the English-speaking world, including Australia and the United States.

All our descriptions are professionally proofread by our ACES-qualified proofreader, Wendy Wood, before we send them to you for publication.

Give Dan a call on +44 7922 736 382 or send a message for an obligation-free chat about your needs.

Looking for long-term writing support for your garden business?

We do more than just product and plant descriptions for ecommerce sites. We can also help you with all your other business writing needs, including:

• Blog posts and articles
• Case studies
• Newsletters
• Website copy
• Copy for brochures and catalogues
• Social media posts
• White papers and annual reports
• Award submissions
• Year-round editorial ideas
• Proofreading any written content created in-house
• Any kind of written content you need.

If you really want to put a rocket under your marketing, our team can also help you with your long-term content marketing strategy.

Content-based marketing:

• Generates more than three times as many sales leads as outbound marketing and costs 62% less (according to CMI)
• Increases traffic to your website, making you more easily discoverable
• Creates a connection with your customers and builds loyalty
• Builds a valuable, long-term business asset you can use again and again.

If you want to find out more about content marketing, give Dan a call on +44 7922 736 382 or email him. (There’s no obligation. He’s always happy to chat about content marketing, blogging, plants and gardening.)

Trust us with your plant and product description writing needs (and get on with what you do best)

Outsourcing your writing can take a lot of stress out of your marketing task.

Let Dan and the Typeset team handle it for you.

It’s what we love to do.

Give Dan a call on +44 7922 736 382 or send a message to chat about your needs.