Newsletter Writing Services for Horticulture Businesses

Email newsletters are one of the most effective forms of marketing there is. Analysts at software company Litmus did a study in 2024 and found that for every pound spent on email marketing, retailers and ecommerce businesses could expect a £45 return.

The most effective email marketing requires both consistency (emailing customers regularly) and quality (so customers are more likely to open the email when it lands in their inbox).

That’s where Typeset can help.

We specialise in helping horticultural businesses like yours create and publish email content that customers will look forward to seeing land in their inbox.

Let us do all the hard work for you.

We can:

• Generate endless fresh ideas for newsletters
• Do all the research (including interviewing experts)
• Write original and engaging newsletters tailored to your audience
• Turn your business priorities into effective calls to action
• Write to, or develop, your brand’s tone of voice and style guide
• Professionally proofread your newsletters so they’re error free
• Write to your schedule, whether it’s weekly, monthly, or ad hoc.

We supply you with clean, original newsletters that are publication ready. All you need to do is upload them to your mail marketing platform (e.g., Mailchimp or MailerLite) and hit send.

Got a question? Give Dan a call on +44 7922 736 382 or send a message.

About Typeset’s newsletter services for gardening businesses

Whether you’re a garden centre, a wholesale or retail plant nursery, a garden designer, a garden that’s open to the public, or a gardening maintenance company, if you need garden-related newsletters, Typeset can help.

We can create newsletters on topics including:

Time-sensitive Updates

• What to plant this month
• Seasonal plant care reminders
• Weather-related gardening advice
• Upcoming plant sales and special offers
• New plant stock arrivals
• Pre-order opportunities for popular varieties

Educational Content

• Plant of the month features
• Solutions for common garden problems
• Tips for extending flowering seasons
• Growing guides for specific plants
• Pest and disease alerts for your area
• Updates on local growing conditions

Business Updates

• Workshop and event announcements
• New product launches
• Staff expertise highlights
• Changes to opening hours
• Holiday period notifications
• Loyalty program updates

Customer-Focused Content

• Showcases of customer gardens
• Q&A sections answering common queries
• Design inspiration using current stock
• Success stories from local gardens
• Gift ideas for gardeners
• Expert staff tips and recommendations

Deals and Offers

• Members-only discounts
• Early bird sale access
• Special bundle deals
• Seasonal clearance notifications
• Preview events
• Loyalty point promotions

Community Connection

• Local gardening news (e.g., Open Gardens)
• Community project updates
• Garden club information
• School and community garden features
• Local show and competition dates
• Regional growing advice.

 Ready to chat about your needs? Call on +44 7922 736 382 or shoot Dan a message.

Why choose Typeset?

Typeset is a small editorial services agency. We only do writing, editing and proofreading. (And it’s experienced humans who create your newsletters—we don’t use AI).

Our co-founder, Dan Hatch, is an RHS-qualified journalist. He’s got more than 25 years’ experience writing articles for newspapers, magazines and business clients.

He’s a member of the Garden Media Guild and is the current editor of the guild’s magazine for members, GMG News. He’s written for publications as diverse as Inside Horticulture, Gardening Australia and The Telegraph.

Dan is passionate about plants and garden design. He successfully completed his Level 2 Certificate in the Principles of Horticulture in 2021, including units in:

• Maintaining plant health
• Plant classification, structure, and function
• Plant nutrition and the root environment
• Garden features, plant selection, and planning
• Plant propagation
• Protected environments and their use in plant cultivation
• The choice, establishment, and maintenance of garden plants and lawns
• Fruit and vegetable production.

Dan is based in London, United Kingdom, but Typeset works across the English-speaking world, including Australia and the United States.

All our newsletters are professionally proofread by our ACES-qualified proofreader, Wendy Wood, before we send them to you for publication.

Give Dan a call on +44 7922 736 382 or send a message for an obligation-free chat about your needs.

Looking for long-term writing support for your garden business?

Whether you’re already sending out regular newsletters and just need someone else to do the writing to free up some time, or you know you need to be sending out a newsletter but have never got around to it, or it’s the kind of task that falls by the wayside, Typeset can help.

We’re happy to help you with your newsletter needs, no matter whether you need a newsletter every week or once a month.

We can also help you with all your other business writing needs, including:

• Blog posts and articles
• Case studies
• Copy for brochures and catalogues
• Plant and product descriptions
• Website copy
• Social media posts
• White papers and annual reports
• Award submissions
• Year-round editorial ideas
• Proofreading any written content created in-house
• Any kind of written content you need.

If you really want to put a rocket under your marketing, our team can also help you with your long-term content marketing strategy.

As a starting point, content-based marketing:

• Generates more than three times as many sales leads as outbound marketing and costs 62% less (according to CMI)
• Increases traffic to your website, making you more easily discoverable
• Creates a connection with your customers and builds loyalty
• Builds a valuable, long-term business asset you can use again and again.

If you want to find out more about content marketing, give Dan a call on +44 7922 736 382 or email him. (There’s no obligation. He’s always happy to chat about content marketing, blogging, plants and gardening.)

Trust us with your newsletter writing needs (and get on with what you do best)

Outsourcing your newsletter writing can take a lot of stress out of your marketing task by ensuring you’re sending out a high-quality, customer-focused newsletter on a regular schedule. Let Dan and the Typeset team handle it for you.

It’s what we love to do.

Give Dan a call on +44 7922 736 382 or send a message to chat about your needs.