Case Study Writing for the Horticultural Industry

Case studies convert.

A 2024 survey of business-to-business marketers found case studies were the most effective tool they had for B2B sales.

To capitalise on that effectiveness, you need to tell your customer’s story with powerful and convincing copy.

That’s where Typeset can help.

We specialise in helping businesses in the horticultural industry—or servicing the horticultural industry—create and publish case studies that work.

Let us do all the hard work for you.

We can:

• Create two- to three-page case studies
• Do all the research (including interviewing your customers)
• Write original and engaging case studies tailored to your audience
• Turn your business priorities into effective calls to action
• Write to, or develop, your brand’s tone of voice and style guide
• Professionally proofread your case studies so they’re error free.

We supply you with clean, original case studies in Word document format ready for you to upload to your website, send to your designer or send straight to your prospects.

Got a question? Give Dan a call on +44 7922 736 382 or send a message.

About Typeset’s case study writing services for the horticultural industry

A case study is a two- to three-page document describing a customer’s successful experience with a product, service, or company. It’s written in the style of a feature article like you would see in a magazine or newspaper. A great case study tells your story from the eyes of a happy customer.

Each case study is carefully written to feature the customer as the hero of the story. Your product or service is represented in the most favourable light.

A key ingredient to every case study is an in-depth interview with the featured customer. Each interview will be conducted by our experienced horticultural journalist and takes about an hour.

A case study is broken down into four distinct parts:

1. Details about the featured customer: both the company and the role of the person featured
2. The problem facing the customer
3. The solution provided
4. The results of implementing the solution.

The case study includes as much quantifiable information as possible so the reader understands exactly how the same solution would help their company. This could include:

• Details on implementation
• Impact on staff
• Statistics on the cost of ownership
• Return on investment
• Payback period
• Training considerations.

We can work with, and write case studies aimed at, garden centres, wholesale plant nurseries, garden designers, landscapers, gardens open to the public, maintenance companies, local authorities, major retailers, industrial businesses, and members of the public.

Examples of case studies for the horticultural industry

We can create case studies on any topic or for any product, for example:

B2B Case Studies

• Commercial growing equipment installations
• Irrigation system upgrades
• Greenhouse technology implementations
• Software solutions for inventory management
• Plant labelling/tagging systems
• Point-of-sale system installations
• Supply chain optimisation projects
• Wholesale distribution solutions
• Commercial composting systems
• Energy efficiency improvements
• Growing media innovations
• Pest management solutions

Garden Centre Success Stories

• Store layout transformations
• Customer loyalty program results
• Online ordering implementation
• Staff training programs
• Inventory management improvements
• Seasonal display strategies
• Customer experience enhancement
• Event program successes
• Digital marketing campaigns
• Click-and-collect implementation
• Car park expansion projects
• Café/restaurant additions

Landscaping Projects

• Large-scale commercial designs
• Public space transformations
• Sustainable garden installations
• Corporate campus projects
• School garden developments
• Historic garden restorations
• Drought-resistant landscaping
• Living wall installations
• Roof garden projects
• Hospital healing gardens
• Shopping centre landscapes
• Housing development schemes

Plant Production

• Growing technique innovations
• New variety development
• Production efficiency improvements
• Sustainability initiatives
• Pest and disease management
• Propagation breakthroughs
• Growing media trials
• Climate control solutions
• Water management systems
• Energy reduction projects
• Automation implementation
• Quality control improvements.

Ready to chat about your needs? Call on +44 7922 736 382 or shoot Dan a message.

Why choose Typeset?

Typeset is a small editorial services agency. We only do writing, editing and proofreading. (And it’s experienced humans who create our case studies—we don’t use AI).

Our co-founder, Dan Hatch, is an RHS-qualified journalist. He’s got more than 25 years’ experience writing articles for newspapers, magazines and business clients.

He’s a member of the Garden Media Guild and is the current editor of the guild’s magazine for members, GMG News. He’s written for publications as diverse as Inside Horticulture, Gardening Australia and The Telegraph.

Dan is passionate about plants and garden design. He successfully completed his Level 2 Certificate in the Principles of Horticulture in 2021, including units in:

• Maintaining plant health
• Plant classification, structure, and function
• Plant nutrition and the root environment
• Garden features, plant selection, and planning
• Plant propagation
• Protected environments and their use in plant cultivation
• The choice, establishment, and maintenance of garden plants and lawns
• Fruit and vegetable production.

Dan is based in London, United Kingdom, but Typeset works across the English-speaking world, including Australia and the United States.

All our case studies are professionally proofread by our ACES-qualified proofreader, Wendy Wood, before we send them to you for publication.

Give Dan a call on +44 7922 736 382 or send a message for an obligation-free chat about your needs.

Looking for long-term writing support for your garden business?

Dan and the Typeset team write a lot more kinds of content than case studies. We can also help you with:

• Blog posts and articles
• Newsletters
• Website copy
• Copy for brochures and catalogues
• Plant and product descriptions
• Social media posts
• White papers and annual reports
• Award submissions
• Year-round editorial ideas
• Proofreading any written content created in-house
• Any kind of written content you need.

If you really want to put a rocket under your marketing, our team can also help you with your long-term content marketing strategy.

As a starting point, content-based marketing:

• Generates more than three times as many sales leads as outbound marketing and costs 62% less (according to CMI)
• Increases traffic to your website, making you more easily discoverable
• Creates a connection with your customers and builds loyalty
• Builds a valuable, long-term business asset you can use again and again.

If you want to find out more about content marketing, give Dan a call on +44 7922 736 382 or email him. (There’s no obligation. He’s always happy to chat about content marketing, blogging, plants and gardening.)

Trust us with your case study writing needs (and get on with what you do best)

Outsourcing your case study writing can take a lot of stress out of your marketing task by ensuring you’re sending out high-quality, effective, case studies. Let Dan and the Typeset team handle it for you.

It’s what we love to do.

Give Dan a call on +44 7922 736 382 or send a message to chat about your needs.