About Us

It’s a combination of skills that has, over nearly a decade, created award-winning content marketing platforms (or brand newsrooms) and editorial copy for clients across a variety of industries.

Our focus is on creating long-term assets for your business, helping to drive profitable consumer action long after the content was originally published.

We work at the intersection of your business’s goals and your consumer’s expectations, creating high-quality, original, tailored content that meets both your demands and theirs.

All our writers are either newspaper journalists or experienced copywriters, and everything we produce is professionally edited by a qualified proofreader – Wendy Wood.

Does that sound like a service you need? Get in touch!

Who is Sarah Mitchell?

I’m a writer at heart and an editor by nature. If I had my choice, I’d spend all day plonking on the keyboard. I spent the first 20 years of my career working in software development, then software sales. It’s where I learned to reduce complexity and put things into context for the reader. Since 2008, I have  provided editorial services, training and content marketing strategies for a wide range of industries.

What I know for sure is excellent writing has never been more important. In the age of AI, “content” is cheap and easy but most of it isn’t very good. I help people tell better stories and provide the information your readers want. It requires a deep understanding of business goals so you attract more customers. This applies to everything I write – blog posts, articles, newsletters, case studies, white papers, crisis communications, website copy, customer letters and anything else you need.

My mission is to make the world a better place for readers everywhere. One area I feel strongly about is helping businesspeople become better writers. My workshops are for anyone who wants to improve their writing efforts, regardless of their current skill.

For more than 10 years, I’ve worked with the Business News to deliver award submission workshops for the nominees of their award programs. The collaboration has led to a specialisation in award submission writing for local, state, national and international award programs.

If you didn’t find what you wanted to know, send me an email, or look me up on LinkedIn.

Who is Dan Hatch?

I spent 25 years crafting words and ideas into compelling stories, as a print journalist, a radio producer, and a content marketer. I develop, direct, and create editorial content for brands across a wide variety of industries, but have a specialist interest in horticulture.

I was a print and broadcast journalist for 17 years, including four years as the marketing and media editor at The West Australian. I have written for and contributed to major publications across Australia (including The Age, The Sydney Morning Herald, The Courier Mail, and The Daily Telegraph) and the UK (including The Telegraph and various Dennis Publishing digital titles).

I produced talkback radio for the Australian Broadcasting Corporation, read the news on commercial radio and for two years produced the award-winning marketing podcast, Brand Newsroom.

My work editing a digital magazine for a commercial client in the US automotive industry won “Best Transportation Publication” at the Content Marketing Awards in 2016. In 2019, I was a speaker at Content Marketing World in Cleveland, Ohio.

I create content for internal, external, business and consumer audiences in industries as varied as automotive, aged care, recruitment, insurance, healthcare, tertiary education, horticulture, property, aviation, and local government.

Feel free to send me an email if you’d like to chat about our services.

Who is Wendy Wood?

I spent 13 years as a 911 operator, dispatching police, fire and ambulances to emergencies. I enjoyed helping people in their times of great need, but my true love was editing friends’ business correspondences and my husband’s term papers and theses. So, when I saw an advertisement needing a copyeditor at the local newspaper, I jumped at the chance. Candidates were subjected to a spelling and grammar test and though I’d had no formal English or journalism training, I aced the exam.

I worked eight years at The Jackson Citizen Patriot editing local and Associated Press stories. I designed the Opinion, Milestones, and local business pages. I also edited the front-page stories and local pages for the weekend editions.

During my time at the newspaper, I won numerous Error-free Month awards – an award earned by having no spelling, grammatical, or factual errors in headlines written during a one-month period.

I have Poynter ACES Certificates in Editing and In-Depth Editing, giving me a solid understanding of the fundamentals of grammar and editing and allowing me to provide clarity in any form of writing.

Since 2014, I have been editing content marketing copy. I also read content marketing strategies and correct any spelling or grammatical errors prior to the strategy being presented to clients. Having clients in Australia, the UK, and the US means I’m well-versed in Australian, British and American English.

My sister-in-law once described copyeditors as self-proclaimed grammar geeks. Yes, that’s me! I can easily spend an afternoon reading style and usage rules in The Chicago Manual of Style, The Associated Press Stylebook, or The Elements of Style.

Why the name Typeset®?

Both Dan and Sarah have ink in their veins (not literally, obviously, that’d be fatal) and the name “Typeset” honours that.

Dan worked as a newspaper journalist for many years, learning his craft at a small country paper (with a printing press so old it was possibly Gutenberg’s prototype) before moving onto  big city and then international reporting.

Sarah got her first byline in the small town newspaper where generations of her family had worked as columnists and reporters. Her grandmother Helen was a linotype operator who bore scars on her legs from hot lead splatters. Her Uncle Tom was a typesetter.

In the newspaper game, a typesetter is someone who takes the words created by the reporters and arranges them on the page, ready for printing.

It’s a demanding and responsible job which requires clear thinking on tight deadlines, so typesetters have to be fast, efficient, accurate, and hardworking.

Those were four qualities we knew we shared and we wanted to embed them in our ethos.

While the risks of hot lead may have abated, in this new era of brand journalism and content marketing, the ability to get the right words on the page in the right order and in a timely manner is more important than ever.