Podcasting Workshop

Podcasting has exploded in popularity in recent years and increasingly brands and businesses are jumping onboard the boom and creating exciting podcast content to engage with their audiences.

What can your Podcasting Workshop do for us?

If you’ve never podcasted before, it can be hard to know where to start. Our Podcasting Workshop is hosted by experienced podcasts hosts and producers and can be tailored to your particular needs.

We can help you:

• Identify whom your key audiences are
• Understand what kinds of content those key audiences will find engaging
• Work out a format/structure that will work for you, your team and your audience
• Create an editorial calendar filled with podcast topic ideas
• Plan your audience growth strategy
• Plan your distribution strategy
• Discover the best recording techniques, equipment, tools and software
• Become a better interviewer or host
• Learn how to set up your podcast.

We will work with you before the workshop to understand your priorities and tailor the workshop accordingly.

What does a Podcasting Workshop look like?

Typeset’s three-hour Podcasting Workshop is available in Perth, Western Australia, and London, in the United Kingdom, and elsewhere in the world by arrangement.

In Perth and Australia the workshop is hosted by Typeset founder Sarah Mitchell, who for four years was a host on the award-winning Brand Newsroom podcast. She’s now one of the three hosts behind Marketing Breakout.

In London, the UK and Europe the workshop is hosted by Dan Hatch, who was the producer behind Brand Newsroom. He is the founding producer of Marketing Breakout.

Sarah or Dan can come to your office, meet with your team, and deliver a tailored workshop that will help you deliver on your goals. They have exercises that will help you uncover your best potential audiences and identify what kinds of content will engage them. Their vast experience is at your disposal – you can ask them anything!

What do I get out of the Podcasting Workshop?

At the end of the podcasting workshop you will:

• Know exactly whom the right audience is for your podcast
• Understand clearly the business goals your podcast must achieve (and have a road map for achieving them)
• Have a clear picture of the structure of the podcast
• Know how to publish and distribute your podcast
• Have an editorial calendar filled with ideas for future shows
• Understand what equipment and tools you’ll need to podcast successfully
• Know what makes a successful podcast (as opposed to one that will fail).

After all that, if you’re ready to start podcasting, Typeset can also help with Podcast Production.

Here’s what one of our Podcasting Workshop customers had to say…

“Typeset have been a huge asset to providing us with direction on our podcast. We used Typeset to run a podcast workshop for our marketing and communications team, which gave us invaluable direction and practical steps.

“Dan and Sarah definitely have their finger on the pulse when it comes to modern tends in podcasting and were able to run the workshop in a friendly and structured way, which pulled information from everyone in the room. Their turnaround time was virtually overnight and provided us with invaluable direction and practical steps to implement moving forward.”

– Meaghan Ferries, Manager Marketing & Communications, Chorus