Capability Building

One of the things we enjoy the most at Typeset is transferring our skills into organisations who want to get better at content marketing and brand journalism. Working alongside a seasoned professional who has in-depth experience is the best way to develop the skills you need and be confident of the results you’re getting.

How we can help develop organisation skills

Our founders, Sarah Mitchell and Dan Hatch, work directly with select customers to mentor, coach, and train for a successful content marketing or brand journalism initiative. We’ve helped customers in the past to:

• Establish necessary processes and workflows
• Launch a brand newsroom from planning through to implementation
• Develop policies
• Develop a strategy
• Create templates, calendars, and systems for publishing
• Train staff
• Interview candidates for new positions
• Write job descriptions
• Help determine budgets
• Advise on tools
• Run production and editorial meetings
• Participate in content production.

We’re able to work alongside your managers, your staff, or even your interns and work experience personnel to ensure the skills in your organisation are growing effectively and efficiently.

How Typeset’s Capability Building service works

We embed in your business, working alongside your Brand and Marketing team to build capability. We can work on an hourly, half-day, or full-day basis depending on the requirement. Capability Building works over a period of time — the same way content marketing does — so these tend to be long engagements. Every consulting engagement is different, with different budgets and time frames.

How do you benefit from a Capability Building service?

Think of it as a jump-start to your business. From the first day, you’ll be receiving expert advice from people who have been working in this space for decades. We know the most efficient way to operate — both what to do and what not to do. We roll up our sleeves and work in a collaborative fashion with you and your team. In the early days, we’ll be doing the heavy lifting. By the end of the engagement, we’ll be in advisory roles while your team motors ahead with confidence.

Why would Typeset give all their secrets away?

While content marketing and journalism are as old as the printing press, the online environment has changed everything for marketers. We’re suffering from too much information and a plethora of opinion but are deficient in practical experience and proven skill. The content marketing community has a reputation for supporting each other and that’s why we help however we can.