Brand Storytelling

Marketers crave better ways to communicate with their audience. Too often, they’re measured on brand metrics and not audience attraction. If you’re being asked to “Make the logo bigger” and “Always lede with our tagline,” you know what we’re talking about.

What if your could develop your brand story in a way that:

• resonated with your target audiences
• instilled confidence in your board and executive team
• earned the attention of the media?

Imagine how much more enjoyable your marketing activities would be.

Typeset’s Brand Storytelling Workshop helps you develop a narrative to position your brand in the hearts of your audience and keep you top of mind with the media.

• Why bother with storytelling?
• What does a good story look like in a brand setting?
• What makes a story newsworthy?
• Why brands have to be responsible for their own stories
• How to use brand storytelling to get more earned media
• The key role every brand needs to enhance storytelling
• How to maximise your opportunities with brand storytelling.

Our expert facilitators have worked in traditional media, consulted to major brands, and assisted businesses in telling better stories across Australia, Asia, and Europe. Our half-day Brand Storytelling Workshop helps you find and tell better brand stories to attract more business. Each session contains:

• Case studies of brand storytelling — the good, the bad and the ugly
• Hands-on exercises to focus your brand storytelling
• Recommendations and resources to aid in your efforts after the workshop.