Press Releases

There are several common reasons why that might be the case:

• Busy reporters can’t easily understand why your announcement is newsworthy
• Your message has been lost in impenetrable language or jargon
• It isn’t clear why your announcement is relevant to a particular audience.

Our press release writers have backgrounds in journalism and can carefully craft a message that will catch the eye of reporters and resonate with target audiences. We have seen literally thousands of press releases over our careers, and we know what works and what doesn’t.

Whether you’re making a stock market announcement, launching a new product or service, expanding your business, welcoming exciting new team members, piggybacking on the news of the day, or trying to get a message out through the media for any other reason, we can help.

We can help with:

• Finding the most newsworthy angle for your press release
• Writing, structuring, and formatting your press release
• Advising on effective distribution of your press release, including when to send it
• Avoiding common pitfalls.